Atlas Outdoors · E-commerce · Outdoor gear
A headless storefront that carries its own weight
- Client
- Atlas Outdoors
- Year
- 2025
- Timeline
- 4 weeks
- Services
- Development, Web Design, SEO
+89%
Online revenue (QoQ)
2.1s
Faster page loads
+34%
Add-to-cart rate
96
Lighthouse performance score
// The challenge
Where they started
Atlas Outdoors had outgrown their theme. Eleven plugins, a 4.2-second mobile load time, and a checkout bounce rate that made every paid click more expensive than it should be. Peak season was eight weeks away.
The brand's photography and community were world-class — but the storefront felt generic, and mobile shoppers (71% of their traffic) were getting the worst of it.
// The approach
What we did about it
- Kept Shopify for operations; rebuilt the storefront headless with Next.js for speed
- Designed a mobile-first shopping experience with one-tap galleries and sticky add-to-cart
- Rebuilt collection navigation around how people actually shop: activity, weather, skill level
- Preserved and enhanced SEO with full redirect mapping and structured data
- Launched a UGC-driven lookbook to shorten the path from inspiration to product
// The solution
What we shipped
The new storefront serves pre-rendered pages from the edge — product pages load in well under a second on 4G. A redesigned PDP puts reviews, sizing tools, and real trail photos within a thumb's reach, and checkout friction was cut with express payment options surfaced early.
The content team publishes buying guides through a headless CMS that feeds directly into collection pages, turning SEO content into shoppable moments instead of dead-end blog posts.
// The results
What happened next
- Revenue up 89% quarter over quarter, with the highest Black Friday in company history
- Add-to-cart rate improved 34%; checkout abandonment down 21%
- Mobile conversion rate nearly doubled (1.1% → 2.1%)
- Organic product-page traffic up 61% from enriched structured data
“We braced for a painful replatform and got the opposite — four weeks, zero downtime, and a storefront that finally matches the quality of our gear. The numbers spoke within days.”
// Ready when you are
Let's build a website that pays for itself
Book a free 30-minute discovery call. We'll audit your current site live, sketch a plan, and give you a fixed quote — whether or not you hire us.
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- 3-week delivery guarantee
- Fixed price, no surprises